Press Release

  • For Immediate Release
  • 12/2/03

43% of Pharmaceutical Reps Never Get Past the Receptionist

Help your clients get in the door with PhRMA compliant Marketing Tools

MEDIA, PA December 2, 2003 - Scientific Software Tools, Inc. (SST), a leading provider of custom applications for the pharmaceutical, biopharmaceutical and medical device market is pleased to announce the release of the latest version of the Mobile Lipid Clinic™, the launch of the re-developed www.mobilelipidclinic.com, and the introduction of the new SST Alliance Partner program.

Introduced over 3 years ago, the Mobile Lipid Clinic (MLC) was initially a coronary heart disease (CHD) risk calculator for both the Windows and Palm platforms.  Developed under an educational grant from a major pharmaceutical company and in co-operation with a well known industry thought leader, MLC grew to include a complete patient management system, with charts, graphs, suggested menu plans, medication guides and the complete risk assessment calculations. These calculations are based on the ATP III guidelines, Framingham Heart Study and other widely recognized clinical studies.

Used to create market awareness prior to FDA approval for a new treatment, MLC was distributed at major medical events, PriMed, AHA, ADA, ACC and many others. Over 70,000 copies were licensed.

International versions have been created, using French and metric units and MLC is now used in Canada as a post approval sales tool for specialty representatives. Additionally, http://www.mobilelipidclinic.com has been launched to add an additional channel of distribution. Visit the website to download the applications free of charge.

In light of the new PhRMA marketing guidelines and the relative lack of novel treatments in the development pipelines, many pharmaceutical, biopharmaceutical and medical device companies are seeking unique and interesting ways to deliver their marketing and educational messages.

The MLC model provides a successful blue print for the creation of market awareness both pre and post approval for any treatment area where guidelines or major studies exist.

SST is now seeking to partner with medical marketing, pharmaceutical marketing and communications companies to provide this valuable marketing tool. "We have decided to partner with companies that have existing relationships with brand managers in both emerging as well as marketed brands in order to accelerate the delivery of this valuable service. We look forward to partnering with forward thinking medical marketing and communications companies", explains Elise Furman, President of Scientific Software Tools.

For more information on the SST Alliance Program call 610-891-1640, extension 226.

SST has a non-exclusive agreement with Lipincott Williams and Wilkins (LWW) to provide ancillary services including; custom hard-copy publications that compliment and enforce the software, packaging and distribution. Ask your LWW representative for details.

According to Michael H. Davidson, M.D., F.A.C.C., F.A.C.P., "Scientific Software Tools has been an excellent software development partner. I approached them with a product concept, and within 4 months, they delivered the Mobile Lipid Clinic, a Palm and Windows-based tool that greatly simplifies patient data collection and cardiac risk assessment. The software has been a success -- it is widely distributed at major medical conferences in the US and Canada, is used in clinical studies for the management of patients with high cholesterol, and has provided the clinical study sponsor with a key educational and market awareness tool."

Roy Furman, MD, PhD, co-founder of Scientific Software Tools, Inc. explains, "Dr. Davidson came to us with a concept; combining electronic collection of clinical data and risk calculation. He is a leading authority in his field. He founded a clinical research organization (CRO) and has strong relationships in the industry. These attributes have made him an especially valuable partner. Using Dr. Davidson's access to an educational grant, we were able to bring his vision to market. Mobile Lipid Clinic has provided tremendous value to the sponsoring pharmaceutical company, doctors participating in the study, those involved in patient education and those whose lives it has probably saved. The potential to improve medical care is significant using lightweight, easy-to-carry computers that can educate, motivate, and calculate patients' risks and treatments. Many other high-impact disease conditions such as obesity, diabetes, hypertension and stroke represent opportunities for improved clinical care using mobile tools similar to Mobile Lipid Clinic. We believe that our "unified source" development process will speed the collection and delivery of vital medical information for others."

Headquartered in suburban Philadelphia, and founded in 1988, Scientific Software Tools, Inc. has earned a reputation for delivering reliable, innovative solutions on time and within budget. SST’s customers include pharmaceutical, CRO, SMO and healthcare companies.

For more information contact: Elise Furman, Scientific Software Tools, 1023 East Baltimore Pike, Suite 100, Media, PA 19063.

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